Bayville is a sweet town in Ocean County New Jersey known for it’s cranberry bogs and the elusive Jersey Devil. So, when you see a giant graffiti mural of a blindfolded mannequin painted on the side of a quaint little building, its bound to catch your eye! Well that is exactly what Sophia Webber, owner of Sophia’s Roots, had in mind when she commissioned the work of art on the side of her salon’s exterior wall.
The mural itself is an oversized copy of the logo from Bangstyle, a new, edgy product line from Cutter+Stiles that made its debut on salon shelves this April. When the product line was first brought to Sophia it caught her attention because Continue reading
Summer is a time for pool parties and soaking in the rays. In the wake of all the joy that summer brings, it is essential to keep in mind the pros as well as the cons. We all know about the harmful effects of the sun’s rays and the importance of wearing hats and the proper SPF. However, this knowledge often does not stop people from indulging. It is reasonable to assume that your clients will be among the many out on the beaches and pool decks this summer, exposing their skin and hair to varying concentrations of sunlight and chlorine over the next few months.
Many individuals consider their hair to be a substantial investment. They devote a lot of time and money toward getting the perfect cut and color, not to mention putting forth the effort that goes into daily styling. Often during the summer months people give up on caring for their high-maintenance locks because it’s too hot, or too humid, or they simply can’t be bothered. At the end of the summer, after so much neglect, you and your client end up with a relatively big mess! We all know it is much easier to treat and maintain healthy hair than it is to fix hair that has been severely damaged, but to the client, that is easier said than done. So, plan ahead and make sure you talk to your customers about protecting their investment! Likely your higher maintenance (long hair, color, curly) clients will need a slightly different regime during summer months than they do for the cooler, less humid seasons. Perhaps you need to adjust their styling products in order to keep the same look going all year long or maybe there is a simpler “beach texture” style you can offer for a warm-weather change.
Consider setting up a summer hair care promotion that will encourage your clientele to invest in a seasonal regime. Rather than hiding indoors or donning a baseball cap for months, your clients might be able to keep their hair healthy and looking good all summer when given the right tools.
Despite all the warnings and negative effects, time in the sun can be extremely beneficial in moderation. In addition to a healthy glow, all that vitamin-D can protect against insomnia, depression, and overactive immune systems. As long as everybody takes the necessary precautions to protect skin and hair there is no reason not to revel in all the joy that summer brings! So, make a plan for you, your clients, and your whole salon, and welcome the summer sun with style and a smile!
As a salon owner, Philadelphia Fashion week lead stylist, CBS3 Beauty & Fashion Contributor, Kaaralieri, and core member of the East Coast Salon Services education team… everything Kevin Gatto does speaks to his passion and skill as a stylist. His love of education and helping others is a way of life and a fundamental value in how he runs his salon. But with all that passion at hand there are so many causes out there worthy of the time, effort, and good will salons have to offer, how is one to choose? For Kevin, the cause he has dedicated his efforts toward almost chose him and his belief in it continuously becomes stronger over time.
Kevin’s salon Verde is located in Collingswood, New Jersey, and, just as its name suggests, every detail about this business is green. In the early days, when the salon was just a seed of thought and the planning had yet to be hashed out, Kevin’s core team really pushed for the concept of a green, eco-responsible salon. Agreed upon with gusto, that concept was carried all the way through the salon including the construction, the products used and offered, the daily operations, and the yearly charity event they sponsor. Continue reading
April 22, 2012 marks the 42nd celebration of Earth Day. Originally founded in 1970 by Gaylord Nelson, a U.S. Senator from Wisconsin, this international holiday is considered to be the foundation of the modern environmental movement.
Up until the 60’s, air and water pollution were seen as signs of progress. Smog filled skies and oil laced river banks were benchmarks of industrialism and something to feel proud of. Earth Day and the social movement around it were monumental in changing these ideals. Regardless of political affiliation, career path, or geographic location Earth Day reminds us that we all live on this planet and need to preserve it as our home and the home for our descendants.
With all of the eco-friendly and “green” options available today is it much easier to be mindful of our own footprint. There are countless ways where every individual person or business can make a small change. Although it may not seem like much, each drop in the bucket eventually helps to fill the pool. Just as the degradation of the environment has occurred gradually over time until it could no longer be pushed to the way side, the reverse effects are slow and seemingly insignificant. However, the more conscious we are of how our behavior affects the earth, the easier it will be to preserve the land, air, and water for future generations. We can’t undo but we can move forward, help, and make a difference. Nature doesn’t need to be saved so much as it needs to be respected and revitalized.
There is a very fragile balance of what is too much versus not enough in the world of environmental activism, but it is vital to remember and apply knowledge and strategies as a small part of everyday life. The Earth Day Network is a great source for more information on how and why to get involved. Their claim is compelling, “The fight for a clean environment continues in a climate of increasing urgency, as the ravages of climate change become more manifest every day. We invite you to be a part of Earth Day and help write many more victories and successes into our history. Discover energy you didn’t even know you had. Feel it rumble through the grassroots under your feet and the technology at your fingertips. Channel it into building a clean, healthy, diverse world for generations to come.”
Energy efficient light bulbs, fundraisers, chemical reducing air filters, and recycling are a few easy things you and your salon can do to help! Mark your calendars for April 22 and just imagine what we can do as a community if everybody celebrates Earth Day this year!
Were you Born for Beauty? Kaaral was. Check out this inspiring video and get a little insight as to the who, what, and why of Kaaral. If you’re not already convinced, this video proves that the passion at Kaaral is real – hair is what they do and hair is what they love because they were born for beauty.
Pictured above is Kristan Serafino appearing with the Kaaral models at the Creazione.
Guest Post by Michael Botte, Sales Development Manager for East Coast Salon Services
Kaaral hosted a “Born For Beauty” Creazione, March 11-13 in Orlando, Florida – “a place where dreams come true.” This was certainly a fitting place to bring stylist from around the world to unite and share their creativity and passion for our beautiful industry.
Sunday evening we all had the opportunity to meet the Kaaral family. The “meet and greet” was incredible, we were introduced to people from Italy, Poland, Australia, Russia, and of course, United States! It was an interesting experience to meet such genuine and friendly people, all with such different backgrounds.
Two events took place Monday, simultaneously, with a morning and afternoon session, to keep the groups small and interactive. I attended the “flirt with Chocolate” session in the morning. Celebrity stylist, Kristen Serafino, and Kaaralieri, Marina Fuks demonstrated two haircuts on stage. They expertly described the techniques they were utilizing; Continue reading
Posted in Baco, Creazione, Current Styles and Trends, Hair Color, Haircare, Kaaral, Stylists
Tagged beauty industry, Creazione 2012, Florida, Kaaralieri, Kristan Serafino, Orlando
With so much education at our fingertips here in the Northeast, it is often hard to be inspired by any one event, particularly one from a brand new company. If the education overstimulation has dulled your senses or given you a blasé take on recent events – listen up! Kaaral USA is relatively new to the industry, but with that newness they bring a fresh perspective and a commitment to quality and artistic passion! 2012 marks the arrival of the first-annual Creazione: a three-day, two-night experience filled with education, inspiration, and socialization – Kaaral style. This event is sure to please all who attend and set new standards for high level learning with a little fun tossed in. If you haven’t already booked your flight to Orlando, here are our top 5 reasons why you should:
Reason #1: Flirt with Chocolate
If you’re anything like me, the name alone is compelling enough! But for those of you with a less prominent sweet tooth… The Creazione is comprised of multiple education “experiences.” Continue reading
Every New Year is welcomed with a great sense of excitement and anticipation, but, too often, the inspiration and renewed vigor that comes New Years Day has fallen to the wayside by Valentine’s Day.
The idea of the New Year’s resolution is often the source of many jokes and general chastisement; and yet, there is something about the notion that keeps us pledging every year to be our better selves all the next-year-long. Sadly, this refreshing positive energy is too easily washed away by disappointment when time and life get in the way of the lofty goals we set for ourselves. You find yourself paying monthly for that unused gym membership or staring at the pile of photos and scrapbooking supplies which never take it upon themselves to come together in a lovely display. So this year, instead of making a grand declaration of specific things you’re going to do and be, start small – try something new! Anything new! Continue reading
The holidays are high energy and multifaceted. On one hand there is youthful pleasure over the first snow, beautiful decorations, and a general air of happiness and generosity. And on the other hand there is the stress over endless to do lists and the inevitable spike in blood pressure while trying to find a parking spot at the over crowded shopping malls. Continue reading
Chicken, Steak, Soy, Black beans, Supplement Shakes – major staples for every diet… and as every nutritionist knows its all about the protein!
Protein is made of amino acids. Amino acids are produced naturally in the body and additional quantities come from our foods. A poor diet without the proper balance of protein leaves hair and nails weak – hair itself is made up of 90% protein! Eating more protein will make your hair and nails grow shinier and stronger but the harsh elements of daily life will damage even the healthiest hair. Heat styling, chemical treatments, and rough handling all damage the hair. Many of us are not lucky (or well balanced enough) to start off with the healthiest, most-protein-enriched hair to start with – before acts of life take their toll on the distraught hair shaft.